How to Use Corrugated Displays for Effective Point-of-Purchase Marketing
Using corrugated displays for effective point-of-purchase (POP) marketing can be a great way to attract customer attention and increase sales. Corrugated displays are versatile, cost-effective, and customizable, making them an excellent choice for promoting products in retail environments. In a retail setting, where you are unable to meet your customer face to face, displays can make or break your sales process. Here are some steps and tips to make the most of corrugated displays for POP marketing:
Know Your Target Audience: Understand your target audience’s preferences, interests, and shopping habits. It’s important to have a good feel for where your customers will go first when they enter a store and what types of things are likely to entice them.
Set Clear Objectives: Define your marketing objectives for the POP campaign. Whether it’s to increase sales, raise brand awareness, or promote a new product, having clear goals will guide your design and messaging. More elaborate displays will be more costly but have a chance to increase brand awareness and create buzz.
Placement is Key: Identify the best locations within the store for your corrugated displays. High-traffic areas, end-caps, and near the checkout counters are often prime spots for POP displays. Your product will determine what style display is best for you. Counter displays are used for inexpensive impulse buys like candy. Merchandiser displays in aisles can help food brands stand out from busy product shelves. Sidekick displays usually hang on the end of aisles in very high traffic areas, giving you excellent brand visibility.
Eye-Catching Design: Create visually appealing and attention-grabbing designs for your corrugated displays. Use high-quality graphics, vibrant colors, and bold fonts to capture customers’ attention from a distance. Corrugated is one of the most flexible packaging materials. Our designers can easily bring creative ideas to life. Not only does this draw customers in, it also entices them to share with friends and on social media.
Highlight Benefits: Clearly communicate the benefits of the product being promoted. Use concise and persuasive copy to convince customers why they need the product.
Keep It Simple: Avoid cluttering the display with too much information. A clean and straightforward design is more likely to resonate with customers and be memorable. Displays are a great place to communicate your brand, but space is limited.
Use Branding Consistently: Ensure that your corrugated display aligns with your brand’s identity. Consistent branding helps build brand recognition and trust. Colors can instantly identify brands in customers’ minds. Coca-Cola has their iconic red. Home Depot has their trademark orange. The examples are endless. We pride ourselves in accurately matching customer colors to maintain your brand strength.
Seasonal and Theme-based Displays: Tailor your corrugated displays to fit specific seasons, holidays, or current events. This relevancy can make the display more appealing and timely to shoppers. Digital print is perfect for seasonal or event based displays. You can easily swap out graphics or change headers without investing in new tooling.
Educate Store Staff: Educate the store staff about the product being promoted and the benefits highlighted on the display. Knowledgeable staff can further encourage customers to make a purchase. For complex displays, we include instructions for store staff so they understand exactly how your display is intended to look, along with the importance of maintaining the brand.
Monitor and Refresh: Regularly monitor the performance of your corrugated display and make necessary adjustments. Refresh the display if it’s been up for an extended period to maintain customer interest. If a display becomes stagnant, repeat store customers will begin to walk right past it as it becomes a routine part of the store.
Promotional Offers: If applicable, include special offers, discounts, or limited-time promotions on the display to create a sense of urgency and encourage immediate purchases.
By following these steps and tailoring your corrugated displays to suit your products and target audience, you can effectively leverage them for impactful point-of-purchase marketing.
